I Did Not Wait For Government, I Used Endorsement Money – Jenifa


In the on-going fourth edition of Nigerian Entertainment Conference (NECLive4), Award winning Nollywood actress, movie producer and GLO ambassador, Funke Akindele, shared her opinion on the development of Nigerian entertainment industry.

Funke, who was one of the panelists that deliberated on ‘Economy of Talent: Using the Entertainment Industry to Rebuild Nigeria,’ stated that Nigerian established entertainers need to work harder, and not wait for the government to make their wishes come to pass.

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She said:

“We all have talents and we should come together and also help the upcoming ones. Do not wait for the government. When you work hard and you are good at what you do, people will look for you. I believe structure matters a lot.

“How many of us celebrities have lawyers, good managers, and offices? Do we have websites? How big are we online? How are we imparting on people’s lives? What can they see that we have be giving back to the society? In all, I just want us to work harder and together as a team.”

Funke Live at NECLIVE

Funke also mentioned that if she had the mentality of waiting for the government, her TV series, ‘Jenifa’s Diary’ would not have seen the day of light, as used her endorsements funds to start up the project. According to the actress, the TV series which has featured celebrities like Banky W, Waje, Beverly Osu, Alex Ekubo, Toke Makinwa, Falz, Wunmi Obe and others, is big today because she invested her sweat into it.

 “I used my endorsement money to start Jenifa’s Diary. When I started Jenifa’s Diary. I went to an agency, which I won’t mention. I thought they will be ready to do business with me because Jenifa to me was huge, but they asked me for my pilot.

“I had to go back to shoot 6 episodes and I started to market it all over again before I could get advert for it. Today it’s huge, it’s on Iroko Tv and people keep asking for more episodes. Keep pushing, do it well and be careful about the contracts you sign.”

Funke concluded her speech by saying education is key in the business and entertainers need to be on the know about everything going on around their environment, both immediate and extended.

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