De General whose real name is Sunday Joshua Martins (born on March 15, 1999; age: 24 years old) is a popular Nigerian skit maker, YouTuber, and content creator. He has a net worth estimated at ₦10 million.
De General rose to fame through his funny and creative skits which always go viral once they’re posted. The major social media platforms that he utilizes are Instagram and YouTube. Also known as the ‘bag god’, De General has collaborated with many notable comedians and skit makers including Broda Shaggi, Mark Angel, Kenny Blaq, Real Warri Pikin, and many others. Get to know more about him here.
What Is De General’s Real Name?
De General’s real name is Sunday Joshua Martins. He adopted the name De General when he went into skit-making. He is also called the ‘bag god’ a name he was given from his constant carrying of travel bags in his skits. There are discrepancies as to where he is from; while some sources say he is from Edo state, others say he is from Rivers state.
De General was born in Obiakpor local Government in Bori camp, Port Harcourt, Rivers State, and grew up there; sources also say he had his basic education in the state. De General attended the University of Benin (UNIBEN) and graduated in 2022.
De General Began Doing Comedy during his Secondary School Days
Although he wanted to be a lawyer when he was much younger, his interest changed to acting when he was in secondary school. De General went for several acting auditions then and was successful at very few.
Together with his friend called Naked Major, he went into comedy shortly after. The two were called Dream Comedy then; they performed at small events. Unfortunately, their group phased out after the skit maker gained admission to study at the University of Benin.
He Rose to Fame on Instagram in 2019 for his Skits
Sunday Martins started to pursue a career in social media influencing while he was still at the University of Benin. It was not a deliberate move, however, because he was doing what he loved. He would always make funny videos of himself with his friends and post them on social media.
He started to gain popularity in 2019 when he made the skit ‘When Your Guy is a Real Gee’. The video featured him and Sydney Iwundu, his friend who invited him to join him in caressing his girlfriend. As a way of showing gratitude, De General called Sydney his ‘real gee’.
The skit was reposted by many notable influencers including Tunde Ednut, Krakstv, and many others. This drew traffic to De General’s page as many started following him on Instagram. He went on to do other skits, and this time he got more likes and shares across different social media platforms.
De General is also Very Popular on YouTube
With over one million followers on Instagram and lots more on other platforms, De General known for carrying bags in his skits has become a well-known name in digital content creation. He often works together with other notable skit makers like Lord Lamba, Gentuu, Real Warri Pikin, Laughpills comedy, and many others.
De General is also a popular YouTuber who posts the majority of his skits on the video-sharing platform. De General made his debut on YouTube with the video ‘Christmas Thief’ which got a lot of likes and views. He went on to make another one titled ‘Yahoo Boys in Rivers State’. His channel called ‘De General’ which has over 200 thousand subscribers is always a go-to place for funny videos.
De General’s Net Worth and How He Makes His Money
De General has a net worth estimated at around ₦10 million. His finances accrue from his vast social media presence which has promoted his skits. He is also an influencer and has had several endorsement deals. A great part of his income also comes from his YouTube videos which garner massive views and likes.
It is no longer news that content creators earn a lot from YouTube ads. Having a huge following on Instagram also means that the skit maker gets to do a lot of sponsored posts for individuals and companies. De General charges nothing less than $400k for a sponsored post and having done so many, it is safe to say he has made a lot of money.
In July 2022, the comedian made the news when he revealed he had built a house worth millions of naira for his parents. MC Edopikin, a friend of his shared the video of the multi-million naira luxury house and many cheered at and hailed De General for such a noble gesture towards his parents.
The Comic Once Dressed as a Homeless Man to Help The Needy
De General did something out of the ordinary in May 2022 when he disguised himself as a pauper to give back to the community. He pretended to be a poor destitute begging for alms from passers-by who mostly looked at him in a disapproving manner. The goal was to surprise anyone who offered to help with a whooping sum of money.
Only a few people stopped to help the disguised comic and they were rewarded with a handsome prize. In an interview, De General revealed that he opted to show his generosity in such a manner because that way he would be helping people who really deserve it. He also said that he did not want to give back through a church, which was the major reason he went to the streets.
Why Was De General Arrested?
De General was arrested on allegations of drug trafficking in January 2022 by the National Drug Law Enforcement Agency (NDLEA). The arrest followed a raid of a notorious drug joint in Lekki, Lagos. De General was nabbed after some illicit drugs were reportedly found in his house. The case which was deliberated upon at the federal high court saw the comedian spend almost a week in NDLEA custody.
It was reported that during the raid, some suspects ran into the house of the comedian who alongside others tried to defend them. This led to a search of his residence after which exhibits of Cannabis Sativa, and Tramadol 225mg were recovered; thus leading to his arrest.
Following a short trial, the court let De General go after the Judge admitted that only little amount of the said drugs were found in his residence. The influencer was then cautioned by the court. His arrest was met with mixed reactions across the internet, many of which consisted of people frowning at the agency’s magnification of a small case. Comedian Basketmouth particularly called the entire exercise a waste of taxpayers money.
The Human Rights Writers Association of Nigeria (HURIWA) also frowned at the disparaging manner with which De General was paraded bearing in mind that high government officials who are also suspects in similar cases get treated differently. The comedian after his release confessed that he was not into drugs even though some amounts were found in his residence. He also maintained that comedy was his only source of income.