It is expected that the campaign will help “to entrench the values of accountability, integrity and positive attitudinal change” in Nigerians and to educate and enlighten the citizens to appreciate these values which are critical to achieving comprehensive national development.
The campaign engineered by the federal ministry of information is an offshoot of the change mantra of the ruling All Progressives Congress (APC).
Speaking during the launch, President Buhari said:
“Before you ask where is the change they have promised us. You must ask yourself how far have I changed so far.
“We are under no illusion that the change we seek can happen overnight. Therefore I appeal for all to be part of this. Everyone of us must change. We cannot allow things to continue the old way”.
Announcing the launch of the Change Begins With Me campaign, the Minister of Information and Culture, Lai Mohammed, and the Director-General, National Orientation Agency (NOA), Garba Abari, revealed in separate interviews, that the campaign is expected to trigger positive change that will boost Nigeria’s image, enable the country gain acceptability and command respect in the comity of nations.
Following insinuations that the launch is a modified package of the defunct War Against Indiscipline, WAI, (an anti-social vices programme of the military government led by Buhari as Head of State between 1983 and 1985), Mohammed explained that the campaign was not a replication of the former programme but that it would achieve the same goal using a different means.
While the minister solicited the support of the private sector towards the success of the campaign, Mohammed made it known that the National Orientation Agency (NOA) would be the flagship body driving the campaign, to ensure that it gets to the grassroots.