Legendary Pop star 2baba a.k.a Tuface has bagged the latest endorsement deal of his impressive career with the announcement of his Campari premium liquour brand ambassador deal.
With this, the highly respected singer becomes the first Nigerian Campari ambassador ever, a historic moment in 2baba’s career. The announcement was made on Wednesday April 20, 2016, at the 4th edition of Nigerian Entertainment Conference which was held at the prestigious Landmark Centre, Oniru, Lagos.
Brian Munro – the company handling the promotions and distributions of the liquor product – while unveiling 2face Idibia as the ambassador of the brand, gave reasons why the ‘African Queen’ singer was signed as Campari ambassador in Nigeria.
According to its head of marketing, Abayomi Ajao;
“The brand has been with us for the past 50 years. Before now, we have relied on oversees ambassadors. So, we begin to look at it that why can’t Africa have it’s own Campari ambassador? Why can’t the ambassador come from Nigeria? So this evening, we are pleased to announce to you that from this year 2016, 2baba is a Campari ambassador for Nigeria.”
In his acceptance speech, 2face Idibia’s manager, Efe Omorogbe said,
“We are happy to be associated with the Campari brand, our collaboration with them is very strategic and in the coming weeks we’ll be unveiling more details and what the next phase of the collaboration will look like”.
The conference had several important entertainment industry figures in attendance such as Banky W, Ubi Franklin, Dayo ‘D1’ Adeneye, Joice Ize-Iyamu, Praise Adejo, Kelechi Amadi-Obi, Gbenga Adeyinka, Adekunle Gold, Daryn Wober, Kaffy and D’Banj, amongst others.
Innocent Ujah Idibia officially discontinued the use of the name Tuface and selected 2baba or Tu-baba as his stage name. He is one of the most decorated and successful Afro pop artists in Africa. He is also one of the most bankable artists in Africa.
See Also: The New EFCC Anti-Corruption Ambassador