The Federal Government says it will on Thursday, launch the “Change Begins With Me’’ campaign, “to entrench the values of accountability, integrity and positive attitudinal change” in Nigerians.
The Minister of Information and Culture, Lai Mohammed, and the Director-General, National Orientation Agency (NOA), Garba Abari, disclosed this in Abuja in separate interviews with the News Agency of Nigeria (NAN).
According to them, the campaign, which will be in Abuja on Thursday is aimed at educating and enlightening Nigerians to appreciate the key values needed for national development.
The campaign is expected to trigger positive change that will boost Nigeria’s image, enable the country gain acceptability and command respect in the comity of nations.
Mr. Mohammed said the campaign would involve every Nigerian and address the shortcomings of every profession, jobs and would also feature slogans that could be easily assimilated by the people.
“What is wrong with Nigeria is not limited to the elite, the political class and the civil service; if we want that change, therefore, it must address all the issues and target every strata of the society.’’
He however, stressed that the campaign was not a replication of the “War Against Indiscipline’’ which the Buhari-led military administration initiated in 1983 but that it would achieve the same goal using a different means.
“In 1983, they used what they had to achieve what they wanted, which was to correct the decadence in society, tackle corruption and impunity.
“However, in the area of enforcement, people alleged infractions and intimidation. But here, we are going to use the media to appeal to people. We are going to use persuasion, instead of coercion and intimidation.
“Our various platforms will be radio, television, print media, bill boards, social media and the like. Part of our campaign will also be concerts which will be sponsored by people in the private sector.’’
The Minister, therefore, solicited the support of the private sector towards the success of the campaign, adding that the National Orientation Agency (NOA) would be the flagship body driving the campaign, to ensure that it gets to the grassroots.