{"id":84835,"date":"2023-10-10T09:07:10","date_gmt":"2023-10-10T08:07:10","guid":{"rendered":"https:\/\/buzznigeria.com\/?p=84835"},"modified":"2023-10-10T09:07:10","modified_gmt":"2023-10-10T08:07:10","slug":"how-top-nigerian-artists-like-wizkid-davido-and-burna-boy-release-their-music","status":"publish","type":"post","link":"https:\/\/buzznigeria.com\/how-top-nigerian-artists-like-wizkid-davido-and-burna-boy-release-their-music\/","title":{"rendered":"How Top Nigerian Artists like Wizkid, Davido and Burna Boy Release their Music"},"content":{"rendered":"

Success in Music is not just about the hits, it\u2019s about strategy, it\u2019s about being intentional about success. Most importantly, it\u2019s about doing the right things at the right time. If you want to run your music career like a pro, let\u2019s show you what big musicians such as Wizkid and Davido and Burna Boy do, before, during and after they release music to make sure the release is not just successful but stays relevant for up to one year after release.<\/p>\n

By the way, if you are an independent artist, and are looking for ways to distribute and promote it, VerseOne Distribution<\/a> can get your music to over 280 streaming platforms including Spotify, Apple Music, Amazon Music, Deezer, and more<\/span><\/p>\n

Here, we are going to take a hypothetical album named \u201cIyawo\u201d, and a hypothetical Artist called VeryLightMan. We are doing this so no one thinks an insider leaked their secret to us. These are key facts the music industry does not want ordinary people to know.<\/p>\n

As an independent musician or manager, it is likely that you\u2019ll want to start planning your album release anywhere from 6 months to 2 years in advance depending on how big you want to go with it. The following breakdown does not include dates of how far in advance megastars plan their release, moreover, it shows what exactly is usually released to the public and when.<\/p>\n

3 Months Ahead<\/strong><\/p>\n

    \n
  1. Album Pre-Release Marketing <\/strong><\/li>\n<\/ol>\n

    Name:<\/strong> \u201cIyawo\u201d<\/p>\n

    Album Name Release:<\/strong> First week of October<\/p>\n

    Album Title and Cover Reveal<\/strong>: Second week of October<\/p>\n

    Release Date:<\/strong> Unknown until the day it releases<\/p>\n

    In the first week of October, post an image on social media channels to show the definition of \u201cIyawo\u201d. This is typically done in a cryptic way to spark public interest in the upcoming project.<\/p>\n

    \"\"<\/p>\n

    In the second week of October, post a couple of images of the new album artwork, tagging the artist in the photos. First, post a crop of the front cover with the hashtags #IYAWO, and #coverart; then the back cover with the hashtags #IYAWO, and #backcoverart; and finally, the full front cover with just the hashtag \u201cIYAWO. Do not include any photos or descriptions<\/p>\n

    other than the hashtags.<\/p>\n

    By this time, you have defined why you named the album Iyawo, and given the fans a glimpse of what the album cover will look like. Again, this reminds the fans that something is coming. The fact that you are sharing more information indicates that it probably coming soon, but there is no date yet.\u00a0 Just post and disappear.<\/p>\n

    2 Months Ahead<\/strong><\/p>\n

      \n
    1. Album Pre-Release Teasers<\/strong><\/li>\n<\/ol>\n

      Date:<\/strong> Last week of November until mid-January<\/p>\n

      After disappearing on social media for a good month, come back later to spark things up a bit in the beginning of November. Announce any partnerships, merch deals and anything related to the upcoming album release. When Releasing African Giant, Burna Boy unveiled a comic book Ahead of the release, Davido announced his partnership with Puma, ahead of the release of Timeless. There were multiple behind the scenes videos and photos with Puma promoting the shoe line by Davido for Puma. Following this they began posting video teaser clips.<\/p>\n

      This also includes teasers for the music video if there is one planned. Some labels might want the video teaser to be out after the album release. This strategy might differ from label to label.<\/p>\n

      2 Months Ahead<\/strong><\/p>\n

      World Tour Announcement<\/strong><\/p>\n

      Date Announced:<\/strong> November 23Most good tours are scheduled at least 9 months ahead and announced 6 months ahead to give enough time for marketing and ticket sales. On this date, post some graphic art of the world tour announcing that tickets go on sale on December 3rd (typically 1-2 announcements prior to tickets on sale).<\/p>\n

      For example, post the tour poster with the caption note \u201c#IYAWOworldtour coming February Pre-sale starts November 30th with LiveNation.com. Public on sale Dec 3rd.\u201d Please note that this doesn\u2019t have to be a world tour, it could be a US tour or European tour. Post multiple posters designs for several days tagging opening artists and co-performers.<\/p>\n

      1 Day Ahead<\/strong><\/p>\n

      Surprise First Single Release on iTunes Only <\/strong><\/p>\n

      Typically, there is an announcement about a leak, or an exclusive release on just one or two platforms. Many of the leaks you hear about are planned in anticipation of the release so do not be phased when you see those. You can do that too as part of your release strategy.<\/p>\n

      A few things to note here: <\/strong><\/p>\n

        \n
      1. Release your songs on a Friday \u2013 This is when streaming platforms update their playlists, and it gives an artist an opportunity to perform the release during that release weekend.In summary, a release plan looks like this:<\/li>\n<\/ol>\n