{"id":72235,"date":"2022-03-09T16:23:10","date_gmt":"2022-03-09T15:23:10","guid":{"rendered":"https:\/\/buzznigeria.com\/?p=72235"},"modified":"2023-12-14T01:21:40","modified_gmt":"2023-12-14T00:21:40","slug":"bobriskys-net-worth-the-houses-and-cars-he-shows-off-on-instagram","status":"publish","type":"post","link":"https:\/\/buzznigeria.com\/bobriskys-net-worth-the-houses-and-cars-he-shows-off-on-instagram\/","title":{"rendered":"Bobrisky Net Worth, the Houses and Cars He Shows Off On Instagram"},"content":{"rendered":"

Bobrisky net worth is $1.6 million as of 2024, an amount he generated primarily from his social media presence, endorsements, and merchandise. He owns a five-bedroom duplex in Lekki and his cars include a Range Rover and Mercedes Benz CLA250<\/strong><\/p>\n

Born as Okuneye Idris Olarenwaju, the popular Nigerian transgender and LGBT personality initially became famous for cross-dressing but has today transitioned to becoming a ‘female’. He particularly gained fame through his presence on social media like Instagram and Snapchat. Here is a look at all the ways through which Bobrisky’s net worth was accrued.<\/p>\n

How Bobrisky’s Net Worth of $1.6 Million Came About<\/strong><\/h2>\n

Many people have been wondering how this Nigerian crossdresser managed to make so much wealth considering how he flaunts expensive materials, cars, houses, and other things on social media. Having turned into a millionaire overnight, Bobrisky earns from various sources, including her cosmetic brand, brand promotion\/influence, social media presence, commercials, and endorsement deals among others.<\/p>\n

Bobrisky has over time declared himself a millionaire and still hustles to become a billionaire in no distant time. Nevertheless, his journey to fame was not an easy one. Even though people call him names, he manages to brush them all behind and remain focused on his plans and goals.<\/p>\n

Bobrisky Earns Decently as a Social Media Influencer<\/strong><\/h3>\n

Although Bobrisky has other business ventures, it is widely recognized that he uses his social media platforms to make a lot of money. The internet star gained public attention as the first Nigerian who has come out boldly as transgender regardless of the fact that Nigeria as a country has no LGBT rights. Even though we know that millions of social media following do not translate to money in the bank, the advent of social media has in no doubt made so many people become rich and popular.<\/p>\n

Very few people have mastered the art of monetizing controversy and criticisms just like Bobrisky does. The Instagram personality revealed that a decent part of his fortune comes from his stirring up internet controversy and turning it into profit. In his words: “The more insult I get from people daily, I turn it into money, in your own mind, you are laughing at me yeah? But I\u2019m turning it to money as the smart girl I am”. <\/em><\/p>\n

With his rapidly growing visibility on Instagram, companies, as well as individuals, continually approach him, seeking their brands’ exposure. On Snapchat, his videos were so heavily viewed that he was dubbed the Snapchat King. However, as Snapchat’s popularity is gradually dwindling, he quickly moved over to Instagram and has established himself there. On Instagram, he commands over 4 million followers and counting.<\/p>\n

Bobrisky leverages his social media popularity in promoting products for various brands and this has brought him a sizeable fortune.<\/p>\n

Endorsements Deals<\/strong> Contribute to Bobrisky’s Net Worth<\/strong><\/h3>\n

Asides from making money from social media, Bobrisky has established herself as a businessman. She has multiple endorsement deals and continues to sign more with many top companies in Nigeria.<\/p>\n

On 1st December 2020, Nigeria’s top fashion brand Sophie Couture Nigeria Limited publicly unveiled Bobrisky as her brand ambassador. Interestingly, the brand clinched a really winning personality in their choice of a brand influencer. One may be wondering why and how brands find it comfortable to endorse Bobrisky as their influencer.<\/p>\n

On answering why they decided to choose Bob as their brand ambassador, the Chief Executive Officer of Sophie Couture Nigeria Limited, Onyeuka Sophia, said: “Our business is fashion, beauty, and style and Bobrisky is simply fashion-oriented. He has a large audience profile on social media, both within and outside Nigeria. Considering the fact that technology makes people sit at their homes to shop online instead of walking into stores to shop, he would be able to reach a reasonable audience of people who need our clothing brands”.<\/em><\/p>\n

In June 2021, Bobrisky bagged a deal with skincare brand, Jenny\u2019s Glow Nigeria. She took to Instagram to announce this deal and thanked the brand for choosing her. In 2021, the crossdresser emerged as the brand ambassador of the Houseof_rev clothing brand. Furthermore, she bagged a lucrative deal with a brand besttechnology_1 and revealed that the deal is worth N10 million.<\/p>\n

Other brands Bobrisky endorses include fashion brand Olaide Hair, cosmetics brand Shades of Fairy, Speedy Weight Loss, Miwa Signature Palace, Aisha Secret, and many others. Even only with these lucrative endorsement deals, it is no longer far-fetched to see how Bobrisky’s net worth was built.<\/p>\n

List of All Her Endorsement Deals<\/strong><\/p>\n