Facebook Mark Zuckerberg is at it again! He’s gaining more fame for himself in the world of social media networking. According to BBC news, Facebook reported that mobile messaging and call service WhatsApp is now used a billion people every month.
WhatsApp, originally owned by the Facebook, now outperforms the social network’s own Messenger mobile app, which has 800 million monthly users. The company said 42 billion messages and 250 million videos were sent over WhatApp daily. Even you can attest for that fact!
Although one mobile analyst at IHS, Jack Kent said WhatsApp still trailed behind local competition in some key markets. He said there are big markets where WhatsApp isn’t the dominant player
According to Mr Kent:
“WeChat in China has more than 500 million users, while Line is popular in Japan, and Kakao Talk is big in South Korea. But WhatsApp is certainly the most internationally successful.
“Part of that is down to its pure focus on communication, providing low cost chat that is very reliable.
“Other apps have focused on monetisation, games and stickers but WhatsApp’s appeal is that it is light on monetisation and it has now dropped its small annual fee completely.”
Facebook bought the mobile messaging app (WhatsApp) in 2014, in a deal worth $19bn (£11.4bn).
Mr. Kent said the usage data the platform generates for Facebook could help the company improve its targeted advertising, which is its core business model.
“Facebook had just started pushing people to its own standalone Messenger app, when it bought WhatsApp. But there was a risk it could have been acquired by a competitor and Facebook would lose millions of highly-engaged mobile users to a rival.
“But WhatsApp still faces those challenges from domestic players who monetise their services very well. It remains a competitive area,” he said.
A Facebook post by Mark Zuckerberg himself, has this to said about his new achievement:
“One billion people now use WhatsApp. Congrats to Jan, Brian and everyone who helped reach this milestone!
“WhatsApp’s community has more than doubled since joining Facebook. We’ve added the ability for you to call loved ones far away. We’ve dropped the subscription fee and made WhatsApp completely free. Next, we’re going to work to connect more people around the world and make it easier to communicate with businesses.
“There are only a few services that connect more than a billion people. This milestone is an important step towards connecting the entire world.”