Valentine’s Day: ‘Unattractive Men’ Protest Against Celebration


Members of Kakuhido, or the Revolutionary Alliance of Men that Women find Unattractive have called for an end to public displays of love, because it hurts their feelings.

The cranky group of Japanese Marxist protesters in the bid to overthrow the annual celebration of romance unfurled a giant “Smash Valentine’s Day” banner.

In Japan’s Shibuya District, the grumpy protesters rallied against commercialism and chanted other slogans such as “public smooching is terrorism.”

The group’s public relations chief Takayuki Akimoto said their aim is to crush love capitalism adding that people like them who don’t seek value in love are being oppressed by society. He said;

“It’s a conspiracy by people who think unattractive guys are inferior, or losers — like cuddling in public, it makes us feel bad. It’s unforgivable.”

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kakuhido protest valentine's day

Valentine’s Day in Japan is a huge money-spinner for the confectionery business as women are traditionally expected to buy chocolates for the men in their lives — from lovers to work colleagues.

A month later, the men reciprocate on White Day, a Japanese marketing brainwave dreamt up by confectioners in the 1980s to keep the cash tills ringing.

33-year-old Akimoto described Valentine’s Day as “passion-based capitalism saying the tradition of giving chocolates means you’re always competing…You’re judged by how many sweets you get. It’s a business strategy by the chocolate capitalists, it’s ridiculous.”

Its members are far from representative of Japanese men, but Kakuhido reflects growing angst in Japan about the parlous state of carnal relations between the sexes. In a recent survey by Japan’s family planning association, 49.3% of the 3,000 respondents said they had not had sex in the previous month.

The apparent loss of interest in sex among married couples has frustrated government attempts to raise the birthrate amid predictions of sustained population decline in the coming decades.

The group also protests White Day and Christmas and this is not the first time the group will be having such bizarre protests. In the past, they had protested against “housewives who control Japan’s future” as their hapless husbands work all hours at the office.

Akimoto claims the group’s message has begun to hit home after 10 years of protests. “Recently you hear of more people spending Christmas alone or women growing tired of Valentine’s Day. We believe that through our fight, we’ve helped contribute to that social shift,” he said.

Akimoto offered some advice for would-be disciples of the group, saying you don’t have to enjoy Christmas or Valentine’s Day. He adds that Kakuhido is also taking aim at Halloween. “Just spend the day doing normal things. Our enemy is formidable, but we are ready for a long, drawn-out war.”

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Kakuhido was founded in 2006 by Katsuhiro Furusawa, who began reading the “Manifesto of the Communist Party,” an 1848 classic by Karl Marx and Friedrich Engels, after being dumped by his girlfriend. He eventually came to the conclusion that being unpopular with the opposite sex was a class issue, fueling his anti-Valentine message. Despite the Marxist rhetoric, Furusawa has since stepped down as head of the revolutionary alliance.

Despite the Marxist rhetoric, Furusawa has since stepped down as head of the revolutionary alliance.