The maiden edition of the Nigerian version of international music competition, the Voice, is set to premiere in Nigeria. Unlike it’s sister editions in other countries which has the likes of Christina Aguilera, Pharrell Williams, Adam Levine, Blake Shelton, etc, as coaches, the Voice Nigeria will have four Nigerian singers as coaches. African Magic, who are the organizer of the show, revealed their selections to be 2Face Idibia, Timi Dakolo, Waje and Patoranking.
After a successful regional auditions in Calabar, Port Harcourt, Abuja and Lagos, the Airtel sponsored show came up with these seasoned popular artistes as the official coaches for the reality TV singing competition. They will groom and oversee the affairs of the contestants all through the duration of the show. According to African Magic, the coaches will critique the contestants’ performances, and guide their teams of selected artistes. The Director, M-Net West Africa, Wangi Mba-Uzoukwu, said:
The Voice is an international franchise that has consistently provided exciting television contents whilst giving opportunities to talented individuals to showcase their talents to the world.
We are thrilled to introduce the franchise to viewers in Nigeria and across Africa.
Our viewers will definitely enjoy the sterling performances by the artistes and the excitement as the coaches jostle to pick the best performers.
The original version of the Voice was launched in 2010 in Holland and runs in over 60 countries including South Africa, China, Paris, Switzerland, Turkey and the United states. It is a platform that provides opportunity where the talents of young music artistes are discovered, fine tuned and sold to the world. It’s time for Nigerians to be beneficiaries of this world mega show.
The Voice Nigeria promises to employ the same format as the original where blind auditions would be used to determine contestants that are good enough for the coaches. If all four coaches are impressed by a contestant, the lucky contestant has the liberty to select which coach s/he would like to work with.
Meanwhile, during the unveiling ceremony of the coaches, the Chief Commercial Officer of Airtel Nigeria, Mr. Ahmad Mokhles, commented that Airtel is passionate about creating platforms that will delight, excite, entertain and engage talented youth as well as telecoms consumers across the country.
Mr. Ahmad said,
The Voice Nigeria demonstrates Airtel’s commitment to its vision of connecting Nigerians to their dreams. We are also pleased by the fact that the majority of the coaches are not just icons in their respective music genres but also members of the Airtel family, underscoring our intense interest and support for the entertainment and creative industry.
Meet The Coaches
Tuface is unarguably one of Africa’s biggest renowned singing legends. Born as Innocent Ujah Idibia, the “fourtified” Benue state pop singer, is a father of many children and a lover of many Nigerians. He turned 40 in September 2015 and his biography titled “A Very Good Bad Guy,” was published to mark his birthday. With his background and experience in music, Tuface is surely a brilliant pick for the task of a music coach.
WAJE, which stands for Words Aren’t Just Enough, is a Nigerian singer and was born as Aituaje Iruobe. The 36 year old Diva have been in the music scene longer than she has been seen. She started by doing back ups and hooks for the popular star brothers, P-Square. Waje has grown tremendously and her music speaks for itself. She is a definition of a voice and would make a good coach on the Voice.
Patrick Nnaemeka Okorie, popularly known as Patoranking, was born on the 27th of May 1990. The reggae dancehall singer and songwriter hails from Ebonyi State and started his musical career doing underground collaborations with artistes such as: Konga, Slam, X Project and Reggie Rockstone. Currently, Patoranking’s music and fame has spread abroad, which makes him one of the most featured artiste in Nigeria. Let’s see what he has to bring to the Voice as a coach.
Timi Dakolo is a product of a reality show; Winner of the maiden (only) edition of West African Idol. Timi started singing in church at the tender age of twelve. In 2003 he founded the musical group, Purple Love, and has never relented in his music. His voice texture, timbre, and pitch is rare and unique to him alone in the Nigerian industry. Timi might just be the best coach on the team as he knows what it feels like to be a contestant on a music show and also the secret to winning one.
Get ready Nigeria, the show will begin airing in April 2016. If you were a contestant on the show, which coach would you prefer to work with?