Wang Sicong, the son of China’s richest man, Wang Jianlin who is worth £23 billion, set the internet ablaze after he bought his dog, Coco, eight iPhone 7 handsets, on September 16, the day of their release.
Pictures believed to be uploaded by the 28-year-old rich boy, Wang Sicong, to the dog’s very own social media account on Weibo (China’s equivalent of Twitter), emerged on China’s social media showing the lucky dog posing next to a stack of eight boxes believed to contain an £800 phone in each.
Along with the pictures was a post which read: “Not sure what people are showing off on Moments (a Chinese social media platform)! There is nothing to show off. I was forced to take action”.
In China, an iPhone 7 costs 6,988 yuan (£803) while an iPhone 7 Plus costs 7,988 yuan (£918).
This isn’t the first time the only son of China’s Richest Man has doted on Coco in this fashion. In 2015, he attracted widespread outrage in China after posting photos of the dog wearing two Apple Watches with luxury bands worth upwards of $37,000.
He’s part of China rich sons and daughters of tycoons that are best known for flaunting their decadent lifestyles. Nicknamed “the nation’s husband” for his status as China’s most eligible bachelor, Sicong has come under fire from state media for his outrageous displays of wealth.
Wang Sicong, who is already worth a whopping $30 billion (£23 billion), according to Forbes, is a successful businessman and one of the richest entrepreneurs under the age 30 in China. Like most privileged children of China’s mega-wealthy families, he was educated abroad – first at a primary school in Singapore and then to £30,000 a year Winchester College – one of England’s top public schools – and on to University College London where he studied philosophy.
Back in China, in 2009 he was handed a gilded position in the Dalian Wanda conglomerate by his father – and £53 million to start his own business.