As an ambassador, the Watford striker will feature in a soon to be launched DStv campaign which includes TV, Out-of-home, digital, radio and press adverts and make special guest appearances at major DStv events amongst other activities.
The endorsement deal was signed on Thursday, July 14 at the MultiChoice head office in Victoria Island Lagos. Managing Director, MultiChoice Nigeria, John Ugbe, speaking on the endorsement said the company is pleased to welcome Odion Ighalo to the family as an ambassador.
According to Ugbe, the 27-year-old striker’s zest and brilliant accomplishments as a footballer, locally and internationally, made him a perfect fit for the brand.
MultiChoice believes that from his humble beginnings of playing football on the streets of Ajegunle to scoring big on the international scene, the Odion Ighalo success story is one that deeply resonates with the brand.
According to the company, his energetic display and results on the pitch will inspire Nigerians as they work on achieving their dreams. They hope that Ighalo’s endorsement will further drive their continuous efforts to provide subscribers with the best in video entertainment experience.
Ugbe further disclosed that over the past few months, the company has increased the quality of content across packages on its DStv platform to cater to the varied tastes and preferences of its subscribers. Additionally, their Compact bouquet has been revamped, offering more value to subscribers at no extra cost!
Odion Ighalo speaking on his partnership with the brand, said:
“I am happy to be part of the MultiChoice family. Growing up, we couldn’t afford to have DStv in our house, so I used to pay to watch football at viewing centres. It is a dream come true and I am looking forward to this new relationship with MultiChoice.”
Hmmmm…. Familiar story line around Nigeria…