Generally, getting an endorsement in business shows brand visibility and reputability.
In entertainment, once an artist gets recognized by any brand, his name, fame and face goes viral and attracts more wealth.
Celebrities are the role model of every society and once a familiar and favorite face is associated with a brand, people tend to pay more attention to its products and services.
So far, a hand full of Nigerian artistes have enjoyed the benefits of getting endorsed by companies and standing as brand ambassadors. Telecommunication companies in Nigeria have done justice to this course, making sure top celebrities are endorsed.
However, there are some very talented artistes who have been consistently popular in recent past, but are yet to shake hands with big brands over an endorsement deal.
Recently, Pepsi added Davido to the league of Pepsi ambassadors, which include Wizkid, Tiwa Savage and Seyi Shay. Other brands may have their eyes on one or two other artistes they would like to endorse. This list of 10 Nigerian music stars who have been ignored over the years would help.
1. Terry G
No Nigerian singer has been recorded to beat the craze of Terry G. The ‘Ginger Master’ has consistently made hits and his electrifying performances are none to contest. Terry G has toured locally and globally, his songs are popular and he is loved by a majority, yet he is not the face of any brand.
Mr Oritsefemi is one of the hottest Nigerian artistes in recent years. The 31-year old has a couple of hit tracks including ‘Double Wahala’, ‘Body & Soul’ ‘Igbeyawo’, ‘Sukus’ and ‘Sexy Dance’. The Ajegunle-bred singer allowed D’banj to promote products including Koko Garri and Beats By Dre headphones in ‘Double Wahala remix’ video – a move which shows his willingness and availability for endorsements.
30-year old talented soulful singer and songwriter, Niyola, is signed to Empire Mates Entertainment and seems to be the right person for commercial airlines and other transportation firms to endorse. Her songs titles ‘Go on’ and ‘Last Bustop’ may just be what a transport company needs to boast their brand.
Once in the league of Glo ambassadors, 9ice has been neglected by brands for some years now, even though he still impresses fans with beautiful songs. Notwithstanding, the Conga Aso crooner still deserves a chance.
5. Wande Coal
Wande Coal is too cool a singer for brands to ignore. The former Mo’hits act, whose voice is a killer charm, recently dropped his second album to reignite his fame which seemed attached to his former label. His songs are gaining publicity again as his voice can not go unnoticed. How come these brands are yet to notice?
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