Asa Asika is a young Nigerian entertainment entrepreneur, who has become popular in the entertainment industry both in Nigeria and in Africa. Through hard work and commitment, he was able to reach an unprecedented height in his career at a very young age. As a youngster who identified his talent in networking and project management, he nurtured his skills under the tutelage of his uncle, Obi Asika the Storm CEO a about five years.
An Unprecedented Plunge Into The Entertainment World
Looking at some of the photos of Asa Asika with his party pals, he truly stands out with his ‘70s Afro hair cut, fair complexion and his usual decent smile. Though they have parted ways, Asa Asika is most probably best known today as the manager of one of Nigeria’s hottest artists, Davido. Yeah you heard right. The young achiever was the first to manage Nigeria star Davido, an arrangement which barely lasted for two years.
The youngsters were filled with strength and ambition and as close friends, they had a great alliance. Asa also featured in Wizkid’s song “Holla at Your Boy” from his first album along with Ice Prince, Skales and Banky W.
Asa started his career at the age of 16, in Lagos, Nigeria where he was born and raised. At that time, he was still a student of White Sand School at Eti-Osa, Lekki Peninsula Lagos Nigeria. Shortly after his graduation in 2008, guided by his passion for music and entertainment, he became the manager of the now International superstar artiste – Davido. He was about 20 years old at the time.
Perhaps the youngest entrepreneur manager in Nigerian music industry, Asa Asika worked hard to get where he is today.
While working for his uncle at Storm, he got involved in all aspects of the business of entertainment. This opened his eyes on how to manage upcoming artists and push them to stardom.
Several shows he worked on while in Storm including The Homecoming with MTN For The love of music concert with Samsung, Asa at The Palms, Sasha P, Naeto C and others helped in developing his skills more.
In the bid to venture into other businesses, Asa extended his skills to the bar/nightclub industry especially with popular club Rehab. The young entrepreneur worked his magic on the club and turned it to one of the most frequented clubs in Lagos.
The Davido Breakup
After almost two years of working together Asa Asika parted ways with his artiste Davido. After the breakup, there were a lot of speculations as to what caused the breakup. Some said Asa could no longer handle Davido who has grown into something really big. Others speculated that Davido assaulted Asa over money issues.
However, three years ago during a TV interview, Davido revealed that the main reason behind the split is because Asa Asika was immature and that they had different views on issues. He went on to say that though they are no longer working together, they still remain friends.
Stargaze Management Company
The young manager did not relent after his split with Davido. Instead he went ahead to establish himself as an entrepreneur in the world of music through his company known as Stargaze Management Company where he manages artistes including DJs and actors and guides upcoming music artistes to stardom.
He established Stargaze management company in 2013, after his split from Davido in 2012. From the numerous contracts he has had with elites, it is an indisputable fact that Asa Asika’s career is not dwindling anytime soon. He seems to be doing quite well without Davido.
In 2014, there were speculations that DJ Cuppy, a UK based daughter of Nigerian billionaire businessman Femi Otedola, and Asa Asika were an item.
The two were spotted together during Ice Prince’s ‘Fire of Zamani’ album launch concert in November 2013.
However, when asked about her relationship with Asa, DJ Cuppy said they know each other way back but they never dated. She added that both of them have a lot in common and he inspires her a lot.