Chimamanda Adichie Is The New Face of Beauty, Models For UK Makeup Brand
Post by Ajumoke Nwaeze
Surprisingly, Chimamanda Adichie, who barely wears makeup was officially made the new face of beauty by a popular pharmacy chain in the UK and Ireland, Boots.
The brilliant writer and feminist is now the new face of Boot’s No7 beauty brand. Vogue magazine reports that Chimamanda’s first campaign for the range will launch this Friday, October 21, with print, online, and TV advertising.
In the advert video below, Chimamanda spoke about how she used to fear being taken less seriously because of her love for make-up, which led her to embrace a nude look and later embraced it as part of her own identity.
Chimamanda’s TED talks have received millions of views across the world, she has three critically acclaimed novels under her belt. A few days ago, she wrote a thank-you note, ‘To The First Lady, With Love’ to US First Lady Michelle Obama for The New York Times T Magazine cover feature.
In Vogue’s November 2016 Real Issue, in “The New Face Of Beauty: You,” Chimamanda said. . .
“I think much of beauty advertising relies on a false premise – that women need to be treated in an infantile way, given a ‘fantasy’ to aspire to… Real women are already inspired by other real women, so perhaps beauty advertising needs to get on board.”
“I love make-up and its wonderful possibilities for temporary transformation. And I also love my face after I wash it all off,” she said. “There is something exquisitely enjoyable about seeing yourself with a self-made new look. And formethat look is deeply personal.
“It isn’t about what is in fashion or what the rules are supposed to be. It’s about what I like. What makes me want to smile when I look in the mirror. What makes me feel slightly better on a dull day. What makes me comfortable.”
Some people will wonder why Boots chose Chimamanda for the new face of No7 when there are several models dying to get such a job. The truth is, Chimamanda is an inspiration to the gender who use makeup the most and a simple reminder that beauty is a combination of intellectual and a nicely touched-up face.
New Face of Beauty: Watch Chimamanda Ngozi Adichie in the advert