The Nigerian Communications Commission (NCC) has begun enforcement of an earlier directive to telecommunications service providers to bar unsolicited text messages.
Following the NCC’s directive, telecoms operators on Friday activated the ‘Do not disturb’ facility.
This facility now enables subscribers to choose what text messages to receive from the various networks.
With this directive, the NCC said on Sunday that it had mandated the operators to dedicate a common short code (2442) which would enable subscribers to take informed decisions.
GSM subscribers can now simply text ‘STOP’ to 2442 from any network, to stop receiving unsolicited text messages.
Speaking on the directive, Director of Public Affairs, NCC, Mr. Tony Ojobo, said the action was taken in order to protect subscribers from the pains of unsolicited texts messages.
He described the new directive as a direct regulatory response to their yearnings.
By this action, the commission has invoked a regulatory provision, which had before now been overlooked by telecommunications operators.
To Stop Unsolicited SMS, Text ‘STOP’ to 2442 – NCC
Mr. Ojobo said,
“Taking cognizance of the broad range of services, which include banking, insurance, financial products, real estate, education and health, the commission directed the operators to give the necessary instructions and clarifications that will enable subscribers to subscribe to a particular service or none at all.
“In fact, a full DND, which is the SMS ‘STOP’ to 2442, does not allow the subscriber to receive any unsolicited message from the operators at all.”
He also pointed out that the decision of the commission would not affect personal messages or person-to-person messages.
Mr. Ojobo also urged the operators to comply with the directive issued by the commission and should never gain harass subscribers with unwanted messages.
He informed that huge sanctions await any operator that failed to comply with the directive after the deadline.