MallForAfrica App: The New Face Of e-Commerce In Africa – How It Works

The MallforAfrica App is an Africa’s global e-commerce solution which provides Africans with a platform through which to purchase items directly from international online retailers. It was also created as a convenient means for customers to purchase items directly from the US and the UK online stores.

The online marketing company boasts of offering customers latest style and genuine products from more than 180 stores from the America and United Kingdom – in other words, you simply need to shop and pay on the MallforAfrica app and get the item delivered.

According to the site, they accept local payments types which allow customers to buy from US/UK sites with local currency, locally issued cards and payment methods unique to African countries.

Founder of MallforAfrica App

MallforAfrica was foundered by Chris Folayan who discovered a business opportunity in providing Nigerians in the diaspora with items from home as well as making foreign products available to Africans.

Before establishing MallforAfrica App in 2010, the Nigerian was living in the US where he came up with the idea of an online marketing service. According to Mr Folayan, the mounting demand for items in and outside the country opened his eyes to a business opportunity.

Mr Folayan is optimistic that MallforAfrica would soon be expanded to other African countries including Tanzania, Congo, Ethiopia, Botswana where his team is currently conducting some market analysis.

How MallForAfrica App Works

In order to make a purchase on MallforAfrican, an individual is expected to be up to 18 years old or above as well as register with them. Registered members can log in to begin their shopping transaction with the following requirements:

Billing Information

  • Credit card number, expiration date, and security code
  • Name (First and Last) Address
  • City, State or Province, Country, Zip Code
  • Telephone number
  • Email address

Shipping Information

  • Name (First and Last)
  • Street Address
  • City, State or Province, Country, Zip Code
  • State
  • Country
  • Telephone number
  • Your Email address

MallforAfrica App also provides customers with the option of registering certain information while completing an online order.

Once a customer purchases an item he/she is to review their order and make payment using the following steps:

1. Purchase a MallforAfrica Web card

The customer is to purchase a MallForAfrica Webcard from any of their authorized dealers at the price of N2,500 each. Or visit any Skye Bank branch and get a MallforAfrica Skye Bank Visa.

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2. Activate Card

To activate your card, enter the site and click on the Activate Card link at the top right-hand corner of the screen, then activate the card by adding the account number to your Member Registration in the field Membership Card Number.

3. Add Funds to Your Card 

Customers can load their cards with whatever funds they want to spend on the website by going to any Skye Bank or First branch and depositing USD (US Dollars) into the MallForAfrica account with a note providing their account number so that funds will be appropriately credited to their MFA account.

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Also, deposit information details are provided to customers in the ‘How to Add Funds to your WebCard’ section of the user’s Member Account. Check the website within 1 business day/24 hours of deposit to view your account balance and credit. Once your deposit is approved and credited to your account, you are ready to start filling up your shopping cart!

4. Using your MallForAfrica WebCard or Skye Bank Visa

Once you have loaded your Shopping Cart with the items you wish to purchase and proceed to Checkout, choose the MallForAfrica WebCard option under the method of payment and add your WebCard number.

List Of Online Stores Using MallforAfrica Service


  • Isabella Oliver
  • The Cambridge Satchel Company
  • Ann Taylor
  • Verona
  • Boohoo
  • All Shades Covered ASC
  • Feel Unique
  • Matalan
  • eBay
  • Shoezone
  • Debenhams
  • Carter’s
  • House of Fraser
  • Nordstrom
  • M & S
  • French Toast
  • Victoria’s Secret
  • Neiman Marcus
  • M.A.C
  • GAP
  • The Children’s Place
  • House of Fraser
  • Louis Vuitton
  • Ralph Lauren
  • Clinique
  • Perfume Junkie
  • Farfetch
  • American Eagle Outfitters
  • Auto Part Ware House
  • Bare Necessities, Aerie
  • Topman
  • Bath & Bodywork
  • Barneys NewYork
  • Blooming Dale’s
  • Amazon, Best Buy
  • Banana Republic
  • Amani Exchange
  • Brooke Brothers
  • Ebonyline
  • Athleta
  • Topman
  • Mark Stephen
  • Maplin
  • John Lewis
  • Dorothy Perkins
  • J. Crew
  • Oasis
  • Old Navy
  • Over Stock
  • Mark Marengo
  • T.M. Lewin
  • Mr Porter
  • Zara
  • Tennis Express
  • Peacocks
  • Motherhood Maternity
  • Maurices
  • Yanke Candle
  • Luxury Beauties
  • Shoe Bacca
  • Grace
  • Spenco
  • Evans
  • Men’s Wear House
  • Nini West, Bebe
  • Topshop
  • Wallis
  • Urbanog
  • Beautifully Undressed
  • Carolee
  • Rose Wholesale
  • Party City
  • Baukjen
  • Electrical Discount
  • Modesty Lounge
  • Competition Accessories
  • Barnes & Noble, among many others.

Currently, MallforAfrica App is focused on the fastest growing economies in Africa, including Nigeria, Ghana, and Kenya.


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