Health fitness practitioner and Wellness Coach, Maje Ayida says the release of the book ‘On Becoming,’ by his estranged wife, Toke Makinwa is gradually telling on his brand and career.
Recall that the popular OAP released her must-tell book in November 2016 and the book was centered on her sour relationship with her husband among other things.
On Becoming, which has Maje’s name mentioned about 378 times, paints the young man as an abuser, a cheat, and a professional liar.
In an interview with Punch, Mr. Ayida, who had already sued Toke Makinwa on the charges of brand defamation, says his reputation is at stake as people now view him negatively.
Read Excerpts From the interview
How would you describe your personality?
I’m very down-to-earth and positive. I don’t have a quick temper and I like to solve problems. I also like to interact with people and I’m very expressive with words and adventurous.
How was your childhood like?
I’m the youngest of five children and my siblings are much older than I am. However, I had a very wonderful childhood, and my parents often allowed me to have my friends over for visits so I wouldn’t feel left out for being the youngest.
Considering that you never loved banking, would you say you were forced to take it up as a profession?
Not really. When I got out of school, finding a job was quite difficult and since I had a little experience in banking, I decided to toe that line. That phase of my life gave me an insight into the business world and discipline to get up every day and show up at work. I started my banking career in England before moving to Abuja. I did it for ten years and I would say the experience helps me till now in terms of structure and discipline.
What was your experience during the early days of carrying out fitness training?
The terrain was very different back then as there weren’t a lot of fitness activities in the country. But together with a couple of people who also started fitness training at that time, we were able to get a bit of traction. It still isn’t where it is supposed to be, but there have been improvements.
A lot of people know you as a trainer, what exactly do you do?
I wouldn’t actually call myself a trainer; I am a wellness coach. I try to change the internal culture of individuals, groups, and companies towards a healthier lifestyle.
Maje also talked about eating and living right, while highlighting that most Nigerians do not eat properly and that has drastically reduced the life expectancy of the average Nigerian.
Maje Ayida also talked about using slimming teas and other drugs to lose weight, stating that exercise and healthy, lifestyle still remains the best way to lose weight.
Is it true you’re taking Toke Makinwa to court over her book, On Becoming which contains some derogatory material about you?
I’m not at liberty to discuss that. Since the case is already in court, it would be illegal for me to do so.
Has the book affected your brand?
People tend to form a perception of you from what they read or hear about you. Having those kinds of things written about me and circulating in the public domain has definitely hurt my brand, though it’s hard to quantify the kind of impact it has had. However, I concentrate my energy on doing good work and letting it speak for me.
When asked if there was a possibility of a reunion with Toke Makinwa, Mr. Ayida bluntly said he could not discuss that either.
Read Full Interview Here