Look Who’s The New Brand Ambassador of SportyBet


Good news! Africa’s leading sports betting company, SportyBet.com has announced the appointment of world football icon Kanu Nwankwo (OON) as its new Brand Ambassador. With the official announcement of a 10-year exclusive partnership, Kanu is now the new face of the betting company.

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The 39-year old former Super Eagles captain will now feature in all SportyBet adverts. He will also make special guest appearances at their events and consult with the marketing team of the company to offer a wide range of Kanu-branded promotions and prizes that will reward its customers.

The Marketing Manager of SportyBet Nigeria, Mr Michael Okonkwo was asked to justify the company’s choice of using Kanu as their brand ambassador. The manager said that it was an easy decision as there was no one else in the world whose image more epitomises sporting success in Africa like Kanu Nwankwo, A.K.A Papilo.

SportyBet Brand Ambassador

SportyBet Ambassador - kanu

Mr. Okonkwo said it was the dream of every sports betting operator in Africa to be represented by a legend and they are most honoured to work with Kanu as he is the only brand that is worthy of such an association.

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According to Mr. Okonkwo, he says . . .

“Kanu Nwankwo has inspired millions across Africa not just as a football icon, who won the Premier League, FA Cup, Champions League, UEFA Cup and an Olympic Gold Medal, but as a role model, who overcame all odds to undergo heart surgery and continue playing football at the highest level before founding the Kanu Heart Foundation, which helps young African children who suffer from heart defects.”

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The excited brand ambassador said in his appreciation speech, that he is very happy to support and promote SportyBet.com, as it is a brand that can be trusted. He also said playing with SportyBet.com is the ultimate experience for all football fans, adding that it increases excitement to the game also.