Wow! These Facebook guys sure thinks about everything! Feeling outraged, tickled or touched by something you spotted on Facebook? Now you can say so, after the social media giant added five new reactions to its basic “like” button – love, haha, wow, sad or angry.
The expanded “reactions” feature was rolled out globally on Wednesday after it was chosen based on a global research and focus groups Facebook has been conducting “for more than a year,” including surveys to determine which reactions people would want to use the most. According to Facebook, they also “looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people are already using to determine which reactions to offer.”
Facebook embarked on this venture following complaints that it was sometimes inappropriate to use the “like” button especially in cases of tragic events. According to what Facebook product manager, Sammi Krug said in a blog post,
“We’ve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel.
“That’s why today we are launching Reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way.
“We understand that this is a big change, and want to be thoughtful about rolling this out.
“For more than a year we have been conducting global research including focus groups and surveys to determine what types of reactions people would want to use most,” Krug said.
The former “like” button with a thumbs-up image is still going to be available, alongside the new emoticon icons.
Obviously missing from the new emoticons is a “dislike” button, a feature most wanted by many Facebook users, but which has been ruled out by the California company to avoid a free flow of hateful expressions. As the founder of Facebook, Mark Zuckerberg said in September last year the “dislike” button was not coming “because we don’t want to turn Facebook into a forum where people are voting up or down on people’s posts. That doesn’t seem like the kind of community that we want to create.”
He however did not stop thinking of a way through which people could express their dislike without a “dislike” button. In his words;
“I’ve spent a lot of time thinking about the right way to do this with our team. One of my goals was to make it as simple as pressing and holding the Like button.
“Not every moment you want to share is happy. Sometimes you want to share something sad or frustrating. Our community has been asking for a dislike button for years but not because people want to tell friends they don’t like their posts. People wanted to express empathy and make it comfortable to share a wider range of emotions.”