Facebook has diversified into the job market with a new feature which for now allows businesses in the United States and Canada to post job openings on their pages, as well as a new jobs bookmark.
After years of speculation that the social network giant would harness its huge audience to take on LinkedIn and online job boards, Facebook has now created tools for businesses to post job openings and for job seekers to hunt for new gigs.
The feature has been in testing for a while now and is already being used by a few small businesses that have reported back success with the platform.
Facebook’s vice president of ads and business platform, Andrew Bosworth said the new features are aimed at small and midsized businesses that typically struggle to find the right people to hire, particularly part-time and hourly workers, targeting a weak spot for LinkedIn.
Unlike already existing job platforms such as LinkedIn, posting a job is free for employers, and there’s no limit to how many posts a page can have. Businesses will be able to track applications and communicate directly with applicants on the social network.
That ease both in making a job posting and connecting with potential applicants puts Facebook at an advantage over some of its competition.
A recent study reveals that 14.4 million people have used social media when looking for a job. An astounding 73% of employers have hired people using social media at some point during the process, and almost half of employers, 42%, said that they thought the quality of the candidates improved.
With the new Facebook feature, jobs will show up in some potential applicant’s Newsfeed, allowing employers to reach people that might have not otherwise been aware of the company of the available position.
When an applicant clicks on an “Apply Now” button, a form will appear with some of their information pre-populated with the info they used when signing up for Facebook, making the process to apply as simple as posting the job itself.
The feature also makes it simpler than ever for employers to discover your unflattering Facebook posts. Applicants will be able to control what parts of their Facebook profile they choose to share with employers; however, the new feature means it’s more important than ever to make sure your public posts on the social network are something you’d be willing to share with your future boss, because she’s probably looking at them.
However, the news is not so great for existing job platforms like LinkedIn, which does not have as much user base as Facebook and charges recruiters to post and promote jobs on its platform.
So henceforth, job seekers will have a new place to go when searching for the perfect position. Facebook may not necessarily be the first place you think of when looking for a new job, but it could certainly offer some competition to LinkedIn since it has a much larger user base.