Without arguments, Don Jazzy is a hit maker and a star maker. However, it seems like some of his artistes would be slipping off his hands anytime soon.
First of was Dbanj and Wande Coal. Now, the Mavin boss is already loosing Tiwa Salvage to Jay Z’s Roc Nation, even though she is still fully with his label.
Don Jazzy signed a three-year contract with his new generation trio, Di’ja, Reekado Banks and Korede Bello, and it will elapse by February 2017.
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Tentatively, the three artistes, whose record deal terms were kept in the dark until now, may decide to move on with their career, as they already have built a strong brand for themselves.
“No one signs a lifetime contract. In the case of Korede Bello, Di’ja and Reekado Banks, they signed three years deals and if after three years they decide to move on to do something of their own, it’s fine, because at the end of the day that’s the goal.”
“At the point when that happens, the fans may feel offended and the media will get to work to make it look like something else. Already, Di’ja, a mother of one, is planting her ‘Dija Nation‘ movement in our minds. Korede Bello calls his teaming fans ‘Bellovers‘, while Reekado Banks calls them ‘Reekadicts‘ and if industry trends is anything to go by, these names might be setting the foundation for their own record label names.”
Well, whatever the case turns out in the next five months, Don Jazzy would still remain the Don and will definitely sign up new artistes that will carry on the brand name.
Davido, Sound Sultan, Banky W, KCee, Harrysong, Patience Ozokwo (Mama G), Timaya and Sean Tizzle were also affected by the company’s downsizing.