The Confederation of African Football (CAF) have announced Total as its official sponsor for the next eight years.
CAF made the announcement on its official website on Thursday, saying that both bodies have reached an agreement that Total would support CAF’s ten principal competitions, starting with the upcoming Africa Cup of Nations (AFCON).
According to CAF President, Issa Hayatou, the partnership is a plus for football development in Africa.
“This partnership is a major milestone in our ongoing search for additional resources to accelerate African football’s development.
“It brings CAF governance up to date, upgrade its sports infrastructure and advance its performance globally. As a leading multinational in its field, with strong ties to Africa, Total will make a significant contribution to CAF’s initiatives to foster personal and professional growth.”
The statement also stated that Patrick Pouyanne, President and Chief Executive Officer of Total said that football equal parts enthusiasm, sharing and team performance, concepts that resonate across cultures.
“We are delighted to partner with CAF, because Africa is part of Total’s makeup. Through this commitment, we hope to strengthen ties with our stakeholders and customers through exciting, celebratory events that are always popular, including within our own teams.”
It also added that the scale and duration of this sponsorship reflect Total’s strong roots in Africa, with operations in more than 40 countries and that the company was a major contributor to the continent’s economy.
Total is a global, integrated energy producer and provider, the world’s fourth-ranked international oil and gas company and second-ranked photovoltaic solar.
World Football Governing Body, FIFA, had also named a Russian bank as its first of up to 20 regional World Cup sponsors on Monday after it has struggled to find commercial partners since it was battered by a corruption scandal last year.