Global leader in secure mobile communications and Canadian phone maker, BlackBerry Limited has introduced into the Nigerian market BlackBerry PRIV secure, the first-ever BlackBerry smartphone powered by Android.
While PRIV will provide a choice in operating system to new and existing customers, the phone maker said that it remains committed to the BlackBerry 10 operating system, and will continue to release platform updates focused on security and privacy enhancements.
The future of the company’s hardware business is riding on this slick smartphone called PRIV that boasts an impressive array of features and a hefty price tag.
BlackBerry in recent times have been faced with hard times and in stiff competition with iPhone, Android-based devices, and even Windows Phone gaining market share, the Canadian device maker finds itself in a battle for relevancy with Nigeria largely considered to be one of the company’s last surviving strongholds sub-Saharan Africa.
Combining the best of BlackBerry’s productivity, security and privacy features with the wide world of Google Play store apps, PRIV is the epitome of form and function.
The smart device , according to the phone maker has been engineered with the world’s finest technology and packaged in an ultra-thin device including a dual-curved screen, touch and physical keyboards, state-of-the-art 18MP camera, and long-lasting battery – with unique tools that allow users to manage and control their privacy.
Blackberry boasts of PRIV’s unique features which include;
Full Android App and Ecosystem Experience – PRIV brings incredible new features to the Android platform and gives users full access to over one million applications.
Best of Both Keyboards – offers the freedom to choose between a virtual keyboard or a physical keyboard for speed and accuracy.
Tough and Beautiful Screen – A stunning 5.4-inch immersive dual-curve OLED display offers plenty of room to work or play with rich colours, deep black levels and less power consumption. At a resolution of 2560×1440, it sports an incredible pixel density of 540 PPI – 4x the amount of pixels of a standard HDTV.
Battery Life – PRIV has a 3410 mAh battery with enough power to work up to 22.5 straight hours of mixed usage.
State-of-the-Art Camera – Engineered to deliver professional looking photos with minimal effort, an 18MP camera, certified by Schneider-Kreuznach®, integrates technologies commonly found in DSLR cameras.
Powerful Performance and Expandable Storage – PRIV is powered by the Qualcomm Snapdragon 808 processor, a premium-tier chipset designed to offer consumers a superior and compelling user experience along with peace of mind. It has 32 GB of onboard storage and support for micro SD cards up to 2TB.
BlackBerry Natural Sound – PRIV comes with powerful speakers and a three-microphone system that delivers a high-quality listening experience. BlackBerry Natural Sound Technology is built in to adapt Wi-Fi and cellular call sound depending upon phone position and background noise, automatically adjusting volume so users don’t have to.
Advanced Privacy Controls – The exclusive DTEK™ by BlackBerry® app for Android™ monitors and reports on application access to the microphone, camera, location and personal information, enabling users to be confident that their personal data is being kept private. Users can know at a glance when their privacy could be at risk so they can take action to improve it.
Secure Hardware – BlackBerry’s hardware root of trust, a unique manufacturing process, injects cryptographic keys into the device hardware, providing a secure foundation for the entire platform.
Android for work – PRIV comes with Android for Work support which allows for fast, simple and secure integration with the enterprise environment. Seamless integration with Google Play for Work enables easy access to IT-managed apps.
Verified Boot and Secure Bootchain – Keys have been embedded to verify every layer of the device from hardware to OS to applications in order to make sure they haven’t been tampered with. Additionally, thousands of modifications were made to harden the Linux kernel with numerous patches and configuration changes to improve security.
The device has also received generally positive reviews since its release back in November 2015.