The popular photo and video sharing app Instagram, is set to have a different look as it revealed on Wednesday, a change in the overall design of its user interface and swapping logos.
Its interface has been updated and its logo overhauled into vibrant hues of purple, pink, red, orange and yellow, with a white outline of a camera.
The icon stays true to the original classic camera and rainbow design, but now uses gradients and a little pink in a bit of a rebellious step from its tan and brown classic design.
A statement from Instagram owned by Facebook, says the simpler design puts more focus on your photos and videos without changing how you navigate the app.
The new logo was announced via a blog post, from head of design, Ian Spalter, with a short introductory film. It asserts that the “Instagram community has evolved over the past five years from a place to share filtered photos to so much more – a global community of interests sharing more than 80m photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.”
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The company ends its update post with a message to its users: “Thank you for giving this community its life and colour. You make Instagram a place to discover the wonder in the world.”
Other apps by Instagram including Layout, Boomerang, and Hyperlapse also updated their icons as well, employing the same gradient and feel of its new logo.
However, not all users were impressed with the change, with many taking to social media to make fun of the new logo.
The redesign is among a series of changes unveiled at Instagram recently. In March, the photo and video sharing app expanded video options, allowing users to post clips as long as 60 seconds.
Launched in 2010, Instagram is among the most popular social media apps, particularly among teens. According to a survey from research firm Piper Jaffray, it is the second most popular social app for teens, trailing closely behind Snapchat.