In December 2014, Woodin Fashion line signed up Mavin star, Korede Bello as their brand ambassador. On Tuesday, April 5, 2016, the young talented singer renewed the contract for the second year running. Woodin is the first African textile brand that offers both contemporary and wholly African fashion range for classy and stylish individuals. The brand has limited edition fabrics, ready-to-wear outfits and fashionable accessories which are constantly evolving to define a new African fashion identity.
The fashion brand is inspired by African culture, art and people born and raised with African spirit and pride. Woodin is diverse but focused on materials that unite Africa and are known for creating unique-textured fabrics with amazing eye-soothing patterns and beautiful colours.
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Their Mavin ambassador is also an ambassador for Globacom Telecoms company. In late 2015, the singer was inaugurated as Youth ambassador for the Nigeria Police Force – the first ambassador ever. His duties as a Police ambassador include creating peaceful environments among youths, campaigning against rape and Settling Beefs Between Nigerian Celebrities.
For Woodin, his duties are simple, wear Woodin, promote Woodin, live Woodin. The young entertainer has been making waves since his entrance into the Nigerian Music industry. His record label and its founder, Don Jazzy, are dedicated to making good music for every of their artistes as well as attracting and sealing endorsements from reputable brands.
As a sign of unlimited success for the Mavin act, Korede’s Instagram followers rose to one million just last week, topping the likes of D’banj, 2face Idibia, Yemi Alade, Phyno and others that have been in the game before him.