Finally the top Nigerian artiste, Tiwa Savage shares how she handles sexual advances in her world of entertainment. Speaking at the Youth Enterprise Conference 2016 held at Eko Hotel & Suites, Victoria Island, Lagos, the singer also shared her secrets about creating a great brand which helps artistes remain relevant in the entertainment industry.
Tell Us How It All Started
While I was working with the international acts I realize I could have better opportunities from where I came from. So I told myself, ‘why should I wait for someone like Beyonce to do Afro beat songs while I am from Nigeria? let me go back and do this myself.’ When I started watching videos from Mo Hits and P Square and I noticed there weren’t many female artistes.
Even though I had a good job as a songwriter with Babyface at that time, I decided to return to Nigeria. So I sold all my belongings and here I am.
On Her First Stage Show
Lol! Well, my first performance was at Kennis Easter Fiesta and it was a total disaster. I was sent off the stage with pure water sachets because I was singing English songs with too much phonetics. I ran back to my husband who was my boyfriend at that time and cried ‘my people are not accepting me, I don’t know what to do.’ He told me to start singing songs they could relate to and that’s why I came up with ‘Kele Kele Love’.”
Speaking on Social Media Benefits, and Building a Brand, Tiwa said:
“Social media is extremely fantastic for us artistes. It makes you closer to your audience. It has become a great source of revenue for artistes. Some companies want you to endorse their products and they call you. I have over a million followers on Twitter and the same goes for Instagram. With YouTube, you get paid for views but it all boils down to building your brand. It is not every day that you will have a hit song but the day you don’t have one, your brand will sustain you.”
On Sexual Advances
This aspect doesn’t come as a surprise because it’s bound to happen. But here’s what Tiwa said:
“A lot of times they said that they wanted to help me but actually they wanted me to do ‘something’ with them. Luckily I had a crazy boyfriend who ended up being my husband. He just shot them down.”
“Just know that if you are really talented and good at what you do, and working with God as well, don’t give into that kind of temptation. I guarantee your talent will make a way for you. The same people will be the ones calling and you will even get much more than you can ever imagine.”