Introducing Rotimi Keys, a singer and new age music producer. Mr. Keys has worked with the likes of Yemi Alade, Simi and major corporate brands in Nigeria.
The Nigerian music industry is flooded with a lot of popular artistes, however, most of the producers behind the hit, songs are not so known. In an exclusive interview with Pulse, Rotimi Keys talked about his career, the jorney so far, and people he has worked with.
The CEO/Creative director SonG23 productions added singing to his list of skills when he featured in Yemi Alade’s ‘Kelele’ from her Mama Africa album. Like most music personalities, Rotimi Keys started from the church, however he spread his tentacles through the secular world. Let’s meet him.
How did music start for you and how did you develop yourself as a singer and producer?
I started early, joining my church choir at the age of 6. I started playing the drums, keyboard and guitars at age 10. My passion for learning how to arrange music led me to sit down a lot with my church keyboard. I taught myself to arrange music using Keyboard workstations and listening to a lot of music growing up.
Over the years, I’ve honed my skills from working in a couple of studios to being Agency Producer for one of West Africa’s largest Advertising Agencies. Eventually, I started my own company Song23 Productions. Of course, I picked up a lot from some of my musician friends along the way as well. That’s how I started.
You were recently featured on Yemi Alade’s second album. How did you hook up with her for the song ‘Kelele’?
We met on a project early 2015 and immediately we became good friends. She respects and loves my production and songwriting, and I love her singing too. I actually wrote and produced that ‘Kelele’ song. I also produced ‘Nakupenda’ on the same album. She’s an amazing artiste.
Over the years I have been deeply involved in a lot of music and sound design for advertising. Songs like Governor Akinwunmi Ambode’s election theme song (Ambo o), MTN’s Life Is Richer Theme Song, Konga’s Happiness Song, MTN Project Fame Theme Song, Gulder Ultimate Search Theme Music, Jumia Nigeria’s Theme Song (2014) are a few of the many projects I have produced.
Some of these projects have seen me work with artistes like Cobhams, MI, Flavour, Ice Prince, Olamide, Banky W, Dammy Krane, Chidinma etc. I have also produced for Simi, Tosin Martins, Emma Oh My God, Nikki Laoye, Midnight Crew, Pita just to mention a few.
I have always had ideas and songs that I know the world should hear and love, to see other sides of me. I think this is the right time for that to start happening.
What can we expect from you as an artiste?
I have many sides to me, many expressions, and that is what the world should expect – different genres, moods and flavours, but all with world-class standards.
How many singles should we expect from you this year?
Two or more.
What type of music do you do?
I don’t box myself in. I express myself as it comes to me. But in all I do, I’m all about good music, healthy content, and world-class delivery.
Singing or producing, which do you prefer?
Producing. It’s always been my first love.
Well, music lovers, now you know the producer to consider for your next recording. It’s Rotimi Keys, the World class deliverer!