Using Instagram has gotten even better for it offers other new Instagram tools for business advertising – much more than just selfie and video posting, texts, likes and comments.
This morning, June 1, the Facebook-owned company has officially announced the launch of its tools for business users including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself.
Instagram’s Global Head of Business and Brand Development, James Quarles, explains the need for a specialized set of tools for business owners.
“We’ve grown to 200,000 active advertisers on Instagram, and the vast majority of those are small to medium businesses. Fifty percent of people follow a business on Instagram, and sixty percent learn about products and services on Instagram.”
This came about as business owners told Instagram they wanted better ways to help their profiles and posts stand out, tools that would let them understand their current and prospective customers and those that would help them acquire new customers.
The new business profiles will allow a subset of Instagram users to upgrade their accounts in order to gain access to an expanded set of features. This includes the added ability to let customers reach out to them via phone calls, emails or texts with a tap, and the profiles will include maps and directions to the business, when applicable.
A Look At The New Instagram Tools for Businesses
- Promote is expected to enable Instagram Business users to turn a post into advert directly from the app
- The ‘Contact’ button will appear next to the ‘Following’ button on business pages and enable users to email the business directly.
- The ‘Location’ tag will open up a map and help users find direction to the business from their current location.
- Insight on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app, meaning that bigger businesses may use the feature while on the go, while smaller businesses may use Insights as their primary way of tracking their performance on Instagram.
New Instagram tools for business users will be able to identify where their followers are from, even going as deep as the city they’re in. This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximise reach and engagement. The new Insights will also show you the most popular times of day your followers are using Instagram. Quarles says:
“In doing that, it gives us the payment credentials, as well as if they want to pre-populate some of the information like their street address, the phone number, and the website.”
The company said not everyone will qualify as a business on Instagram, however — only those who already have a Facebook Page for their business will be able to convert their account.