Market Women Get Inspiration To Improve Technology Potential


A strong woman is one determined to do something others are determined not to do, and if Nigerian market women can embrace technology, any other person can. Aside the nuisance that abusers of social media/technology constitute, technology is an important tool for learning, transacting and communicating in today’s world. This is why women and girls in the informal sector of the economy have been advised to leverage on technology for the growth of their personal lives and businesses.

In line with the just concluded social media week, panelists spoke at the “Intel She Will Connect” Masterclass session on “Overcoming the Digital Divide in her Shoes.” Adding that education should no longer be a barrier in technology as women in market places and other informal sectors are embracing the new media.

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They also pointed out that the government needs to encourage more women to use technology by providing enabling environment, which is one way to eliminate poverty and stimulate economic growth. The Executive Director, Leap Africa, Iyadunni Olubode thus said:

Regrettably, access to technology is still a major challenge for a lot of young women out there. There is therefore, an urgent need to encourage and push women towards technology through strategic partnerships and initiatives such as the “Intel She Will Connect” programme. The government also needs to create the enabling environment.

Also, the Lead Strategist, CC Consulting Services and founder, Tech Her, Chioma Agwuegbo, noted that technology enhances women’s engagements and helps them take ownership of their lives.

Women are naturally entrepreneurial and empowering these women with technological skills will increase their chances of reaching out to more customers. Interestingly research has also shown that women are more responsive to technology once they have the knowledge and exposure.

The “Intel She Will Connect” masterclass programme also saw the silicon innovator introduce its recently launched online learning platform tagged “My Digital Journey.” The aim of this platform is to provide opportunities for women to learn, connect and share online.

Marketing and Public Relations Manager, Intel West Africa, Adim Isiakpona, said the platform was a new addition to the ‘Intel She Will Connect” programme and would help bridge the technology-gender gap, teach young women how to leverage on the internet and to pursue their passion. He also added that “Intel She Will Connect” is open for partnership with organisations and Non -Governmental Organisations who share the same interest with them.

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