Nigeria is considered a land of opportunities. Whether these opportunities are equally available to all her citizens is another question. One thing for sure is that the government and the private sector of Nigeria offer job opportunities that are not nearly enough for the numerous graduates being released into the job market every year.
Finding a job is already difficult enough but finding a well-paying job is entirely daunting. Luckily, the internet technology has opened up new great opportunities for Nigerian graduates who have been perusing the local dailies for job advertisements. One of the best ways to make decent cash online and legally in Nigeria is through what is known as blogging. This online money-making platform has enabled many previously jobless Nigerians find a source of dependable income.
What Is Blogging?
It would be wishful thinking to believe that everyone interested in reading this post knows for certain what blogging means and what it involves. Besides, you need to know the definition of a blog and a blogger. This is why I have decided to first define blogging before discussing how to make money through blogging in Nigeria.
A blog is an abbreviation for the word weblog and it is used to describe the different types of websites and portals which share information on certain specific tops or wider categories. It usually includes content, comments, videos, widgets and links to other websites, and many more depending on what particular kind of blog it is. A blogger on the other hand is the person who administers or runs the weblog.
Blogging itself is defined as the act of running a weblog. It includes the possession of the skills one needs in order to run or manage a blog. Such skills may include Search Engine Optimization (SEO), content writing, social media marketing, designing and maintaining the design of blog site and editing and publishing your posts. Other skills may be required depending on the particular topic or niche your blog is dealing in.
Tips on How to Make Money Through Blogging in Nigeria:
You cannot just wake up and start a blog for making money. It requires high skill levels as well as dedication in order to see anything good come out of the blog. In a nutshell, you need to invest a lot in terms of money and time to make money online. Here are some tips on how you can achieve your best when it comes to blogging for cash.
Pick the right niche for your blog
This is perhaps the most important thing for anyone who wants to start a blog because it is directly correlated with the amount of traffic you will receive. You need to pick a popular niche that offers some sort of answers or solutions to the queries of Nigerians. Besides, it should be something that taps from your knowledge and experience so that you do not struggle to write contents and posts. There are sensitive, relevant and unique niches that are currently trending. Those are the ones you need to consider.
Choose the right theme for your blog site
Choosing the right theme for the blog you are creating is also important in attracting traffic to your site which will definitely translate into cash. You should be able to describe what your blog is all about in just a single sentence. Any cumbersome theme will just ward off potential visitors and turn your log into a white elephant project. Your theme must be extremely focused. For example, if it is dealing with women’s fashion, it should focus on one particular aspect of women fashion such as dinner dresses.
Use the right keywords
Search engine optimization is the key to attracting traffic to your blog. Google as well as other popular search engines nowadays has stringent algorithms and terms and conditions concerning the choice of keywords as well as the content in itself. Google will lower the rank of websites or blogs considered to be keyword stuffed and lacks in substance. You have to ensure that the keywords are highly relevant to your theme because these are the words people use to search for particular information on the web. Remember to include both short tail as well as long tail keywords while writing your content.
Create high quality content
When People surf the internet, they look for relevant information that can offer answers to their questions as well as solution to their problems. The articles you write should be flowing, high quality, relevant, grammatically correct, unique and compliant with and optimized for the search engine algorithms. The articles must be completely free from plagiarism.
If you cannot create the right content, then you may have to outsource this to someone with good command of English. This may cost you some Naira but it is a worthy investment for any blogger who is serious about making money online. You also have to ensure that you frequently update your posts so that they will remain relevant and useful to your visitors at all times.
Use social media
Social media is currently rocking and you can take advantage of their availability to increase your chances of earning from your blog. This is because social media such as twitter, Facebook, Tumblr and LinkedIn attract a lot of traffic and can actually help your blog get the number of loyal visitors. This would translate into money.
Monetize your blog
There are several ways to monetize your website but AdSense remains one of the most favorite platforms used by Nigerian bloggers. These programs will allow you to simply copy and paste adverts to your blog. You will earn some commission for every click on the ad. The amount of money you will earn at the end depends on the amount of traffic you will attract. This in turn depends on the quality of your blog. You also need to ensure you use ads that people love to checkout.
There you have it. I hope the discussion above has given you an insight on how you can make money through blogging in Nigeria. It may sound easy to do but it will require patience and a lot of investment to start earning decent cash. It is not a get rich quickly king of investment so therefore do not be frustrated if you do not seem to see result early.