Due to the nature of Beyonce’s most recent visual album, Lemonade, so many criticisms has been fired at the pop star. The latest is a case of copyright infringement.
According to TMZ, Beyonce is currently facing lawsuit after an independent filmmaker, Matthew Fulks, filed that clips from his short film (Palinoia) were found in the trailer of Beyonce’s Lemonade.
The trailer was copied without permission from the filmmaker who says his project also depicted a “tumultuous relationship,” just like in Lemonade.
The accuser claims that a member of Beyonce’s team acknowledged seeing his work and that must have been the loophole to its leakage.
Beyonce in a Scene From Lemonade
In the complaint, Matthew Fulks, who is a filmmaker and the creative director at Kentucky news organization WDRB, says he conceptualizes, writes and directs TV advertisements for the Louisville, Ky.-based news station. Having worked with these brands including Sony Music, Columbia Recording, and Beyonce’s Parkwood Entertainment, he says they got access to his works somehow.
Fulks also says he was contacted to direct a video by the Columbia-signed musical group MS MR, and as a result, links to Palinoia were sent to others including Bryan Younce, who has created videos for Beyonce and has been credited on her self-titled 2013 album.
The lawsuit claims that in July 2015, Bryan Younce requested Fulks’ email and that later he sent the accuser a note acknowledging that he had received his “info” with an invitation to submit a treatment for consideration by Columbia. Five months later, the filming of Lemonade began and Fulks is bitter to see his ideas live on Beyonce’s Lemonade trailer.
“The number of aesthetic decisions included in Plaintiff’s ‘Palinoia’ work that are parroted in Defendant’s’ ‘Lemonade’ trailer demonstrates that it is substantially similar to the ‘Palinoia’ work.
“The misappropriated content includes both the particular elements that the Plaintiff chose to comprise the ‘Palinoia’ work and the coordination and arrangement of those particular elements.
“Specifically, the plaintiff cites nine visual similarities comprising 39 seconds of a 60-second trailer. The visual similarities cited are “graffiti and persons with heads down,” “red persons with eyes obscured,” “parking garage,” “stairwell,” “black and white eyes,” “title card screens,” “the grass scene,” “feet on the street,” “side-lit ominous figures,” all adding up to a supposed total concept and feel substantially similar to the short film.”
The lawsuit, filed by attorney Amy Cahill at Cahill IP along with Robert Clarida, also claims similarities in auditory time and includes an unusual graphical element to demonstrate this. The filmmaker is demanding all profits attributed to exploitation of his work, including from sales of the “Lemonade” album.
Meanwhile, a representative for Parkwood Entertainment is yet to respond to a request for comment. The world is waiting to see Beyonce’s next move. Will Shasha Fierce yield to Mr. Fulks’ demand or take down Lemonade trailer?
Watch Trailer of lemonade